As a company, we are focused on challenging the norm and going above and beyond expectations, particularly when it comes to product design and customer care. The Flair Brand Team wanted to do something radical for our brand – something that hasn’t been done in the industry before and that would set us apart, in the same way that our products do. The connection between water and our showering products is an obvious one but we wanted to do something more daring than a photoshoot or video shoot in a studio. The Flair Creative Brand Team heard about Largy, known locally as the secret waterfall on the West Coast of Ireland in Donegal and immediately knew it was the perfect backdrop for our products and brand to come alive.