Home / About / Our Story

Quality & innovation since 1952 

Founded in County Cavan in 1952, Flair have built up a trusted reputation as a specialist in the production of quality shower doors and bath screens. Our reputation has stood the test of time, making us the original manufacturer of our kind in Ireland. We are proud to be a brand of choice for customers.

With an unwavering commitment to customer care, Flair combines lifelong knowledge and expertise with advanced production techniques. We offer our customers innovative designs that bring a new sense of enrichment to the bathroom and enjoyment to our customers.

The perfect blend of function and form.

Our Timeline

Where it started

Flair was established in Co. Cavan. With origins tracing back to Irish Foundries Ltd, a manufacturer of cast iron baths, it quickly became the expert within the bathroom products sector. Flair (then known as Midlands Industries Ltd) was recognised as a high-quality manufacturer.

Drag Left
1952
1970 – 1976

The 70’s

Midland Industries exports for the first time in 1970.

In 1974, Midlands Industries begins manufacturing C8 Tray shower cubicles and purchased a subsidiary in Liverpool to provide UK warehousing and distribution capabilities.

Midlands Industries Ltd becomes Flair International Ltd in 1975 and opens a new state-of-the-art 26,000 sq ft production facility in Baillieborough.

In 1976, we begin work on another 33,500 sq ft manufacturing and warehousing complex which opened later that year.

1970
1980 - 1999

New collections and a new market

The Europa range, a predecessor of our quality assured glass doors, was launched in translucent plastic with gold, silver and bronze profiles.

Flair International S.A.R.L. was set up to serve the French market.

The Sovereign range is born between 1986 and 1987 and marks Flair’s move into glass shower doors.

In 1990, Flair launches the Capella range which offered unrivalled adjustability of up to 100mm.

The premium Omega collection is born in 1999.

1990
1999
2003 – 2008

The noughties

The Chianti brand launches in 2003 and goes on to be one of Flair’s best-selling ranges. 

Between 2006 and 2007, Flair brings the Verve and Hydro ranges to market. Both ranges are now established as the product of choice among professional installers. 

The Namara portfolio is unveiled in 2008.

2007
2012 - 2015

Flair as we know it

Flair International is acquired by the Sanbra Group in 2012 and is renamed Flair Showers Ltd.

Flair unveils its fresh new branding.

Flair is the first shower enclosure manufacturer to use swing tags in showrooms to promote its Chianti, Namara and Flair Frameless ranges.

2012
2014
2017 - 2021

Building on success

The ground-breaking ORO range is launched and wins a Good Design Award. This is followed by an iF design award and Reddot design award two years later. 

Flair introduces its unique 3D point of sale lettering to compliment ORO showroom displays.

2018

Following the success of ORO, the ETO collection is born and quickly scoops a Good Design Award.

Flair’s AYO wetroom collection is unveiled in 2020 and is recognised with a Good Design Award.

Flair acquires luxury bathroom brassware manufacturer Marflow Engineering Ltd and the Majestic Shower Company Ltd joins the Flair family. 

Flair enters the UK with ORO, ETO, AYO and Gemstone shower trays. ETO picks up an Irish Plumbing & Heating Award – Highly Commended Bathroom Product of the Year and is commended at the Architecture & Build Expo 2021.

2021
2022

70 years of Flair

Flair celebrates its 70th anniversary. 

Flair continues to grow, taking centre stage at the KBB exhibition in Birmingham and the Cersaie exhibition in Bologna.

2022